IndiaFirst Life Insurance expects 5% biz from online store

New Delhi: IndiaFirst Life Insurance said it expects five per cent of its total business to come from the newly launched online store.

"With the new concept we are aiming to target the youth who are more into internet and online platforms. We expect, atleast five per cent of our business will be from LifeStore," IndiaFirst Managing Director and CEO P Nandagopal said.

IndiaFirst Life Insurance, a joint venture between public sector lenders, Bank of Baroda and Andhra Bank, and a UK-based investment firm Legal & General, had last week launched 'LifeStore', which is being touted as a complete do-it-yourself online store for understanding and buying insurance.

"We want to reach the seven crore internet users in the country. They can now go through all our offers online and choose themselves. Besides, we have also set up a helpline for them," Nandagopal said.

Among other features, LifeStore offers live video call, product audio visuals, step-by-step comparison...