Warren Buffett's Berkshire in Bajaj JV
The move would mark the foray of Berkshire Hathaway's direct entry into the Indian market, where the billionaire investor Buffett is yet to make substantial investments.
As part of its planned India entry, the US conglomerate has incorporated Berkshire India to sell and distribute general insurance products in India.
Berkshire India would directly sell insurance to consumers through the portal 'www.berkshireinsurance.com' and by way of telemarketing, it said in a statement.
Initially, the focus would be on motor insurance but the company would continuously update its business model.
"If the market proves receptive, the Company will seek to expand its products to include health insurance, life and travel insurance and other personal lines, as well," it noted.
Berkshire Hathaway is a sprawling US conglomerate Berkshire Hathaway...
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